Aaron Winston

With past experience in publications-based work, marketing, content creation, copywriting, and social media marketing, I'm a ready hand at writing advertising, crafting marketing copy, making Hallmark cards pop (when needed), writing songs and singing them loudly, building out sales enablement materials, SEO/black magic, and building fun website copy that converts. I'm also the proud holder of British and American passports, so sometimes I spell things with extra u's and y's.

Past work

A collection of some of my past work including product page copy, e-books (or white papers), infographics, listicals, and actual journalism (albeit about technology and IT and that kind of thing). 

Octoverse 2023: The year AI went mainstream

The 2023 annual Octoverse report. I oversaw strategy and managed the delivery of the main report while developing a video script and the overall messaging in tandem with our analyst relations team, communications team, and Satya Nadella's office. Key findings have been used by GitHub executives, Satya Nadella and Microsoft executives, and others in keynotes and sessions (most recently in Jakarta by Satya Nadella in May 2024).

How online reviews influence offline sales

We studied consumer behavior at more than 30 global retailers in North America, EMEA, and APAC to understand how online reviews affect the in-store shopping experience. Go to any shop today and you’ll likely see someone looking at their phone — they might be texting a friend, checking social media, or reading product reviews and comparing prices. For brands and retailers, it’s that last piece that’s worth paying attention to. As an industry, we’ve gotten really good at quantifying the impact c
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